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CONSULTING

Due to significant cultural and language differences between East and West, it has always been difficult find common understanding, whenever comes to diplomacy or business. Cross-cultural communication failure leads to further closure and estrangement.

Chinese open door policies of 1970s, and a more extensive learning of English language allowed China to get closer to the West,  helping significantly international relations. However, cultural difference is still one of the major issues which prevent us from understanding each other completely.

Experts have been trying to group cultures according common features and patterns in order to make understanding easier. Precisely, Cultural Dimensions theory from dutch sociologist Geert Hofstede provides interesting insights to approach the 'other' culture in a more flexible way.

Hoftestede's cultural dimensions help us to start giving up our sterotypical and ethnocentric approach when we face challenging situations in cross-cultural environments.

Consawel provides intercultural consultancy to deal with misunderstandings caused by different cultural approaches in case of:

>Controversy

>Closing a Deal

>Negotiations (Pricing, Sales Conditions, Delivery, etc)

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